Many people use business cards to promote their business and don’t give a lot of thought to what is on their card and how it looks. (As a result their business cards often end up forgotten in a drawer and don’t work that well.) Your goal in business is to stand out in a positive way from all your competitors. So here are some quick ideas on how to do this well with your business cards.
STRATEGY 1: PERFORATE YOUR BUSINESS CARD
Look at this divorce lawyer’s business card. It tears down the middle and has his contact details on both sides of the card and is a clever reminder that this lawyer specialises in relationship splits.
A personal trainer uses the same perforation strategy and has a picture of a big belly that can be reduced by ripping off a perforated section of his business card (his contact details and other information are all on the reverse side of this photo).
STRATEGY 2: PRINT YOUR BUSINESS CARD ON NON-TRADITIONAL BUSINESS CARD MATERIAL
With digital printing you can actually print on a huge range of different materials to help your cards really stand out.
Here’s a good example for a yoga studio, their business card is actually a mini yoga mat that rolls up. This business card is instantly memorable and highly relevant to the service they offer their clients.
Another interesting business card for a personal trainer is printing on non-traditional material. It’s actually printed on stretchy rubber. If you want to see the text on this business card, you have to do a little stretching exercise.
A really unusual example is for a business that offers survival training. Their business card is printed on a dried meat bar. And you can actually eat their business card as part of your survival training! (That is highly memorable!)
STRATEGY 3: MAKE YOUR BUSINESS CARD USEFUL TO A POTENTIAL CLIENT FOR YOUR BUSINESS
In other words, your business card can actually be used by your client in a way that is valuable for them.
A great example is for a business that specialises in fixing bicycles, Broke Bike Alley (This explains well what they do), and their business card then doubles as a handy multi-tool to fix your bike.
The business card has their contact information on it and it is actually very useful to tighten and adjust key things on your bike at the same time. This super handy multi-tool business card is something that many cycling enthusiasts will actually take with them when riding on their bike which makes it very easy for this business to get remembered positively. Plus it also encourages a steady stream of repeat and referral sales.
These three business card strategies do cost a bit more than traditional business cards. However the extra money you invest in these business cards makes your business memorable and unique in the minds of everyone you give these business cards to.
So they could be well worth trying in your own business.