1. WORKING TOGETHER
A catalogue is not only great at driving in store traffic, but they are also pushing Australians online, creating incoming product queries and/or sales.
2. BUILDING THE BRAND
Catalogues offer brands a significant amount of time with their customers, strengthening the relationship and building brand loyalty.
3. MEANINGFUL EXPERIENCE
For high-end products, a catalogue offers an opportunity to draw the customer into the brand’s world, giving them an experience that goes beyond the shop window.
4. INFORMATION PACKED
New Zealander’s consider catalogues to be the first or second media most useful for providing information when making retail purchasing decisions 61% of the time (RMR, Single Source, 2016).
5. TARGETING OPPORTUNITY
Since the main distribution method for catalogues is the letterbox, targeting is a key element to ensure you’re reaching the right prospect. Whatever demographic you’re after, you can reach them in a matter of hours.
With an audience reach of 21.8M and readership at 70%, catalogues deliver the strongest results at the most affordable media buying.
Working alongside direct mail, online and digital mediums, the catalogue’s ability to have it’s results measured quickly and accurately is a significant advantage for the marketer.
Did you know?
Catalogues have an audience reach of 21.8M Australians weekly!
Source: VoPP Mag